Nars Cosmetics has announced its launching in India this October.

The strategic move reflects NARS Cosmetic’s dedication to expanding its horizons and embracing the thriving beauty landscape of India.

The brand’s decision to launch in India is driven by the country’s rising beauty consciousness, including consumers’ increasing investment in beauty, India’s celebration of individuality, and the growing demand for premium beauty products that allow for self-expression without boundaries.

Barbara Calcagni, president of NARS Cosmetics, Drunk Elephant, and Tory Burch Fragrances, shared, “Nars is thrilled to launch in India, a thriving market that holds immense potential for our brands…we’re excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression.”

Nicole Tan, president and CEO, Shiseido Asia Pacific says, “This is a proud and much awaited moment for us at Shiseido Asia Pacific as we expand our presence in a dynamic and vibrant market like India…through our strong distribution partnership with Shoppers Stop, we are looking forward to expanding our consumer reach with our omnichannel presence across the country.”

In November, the brand will open the doors to its first boutique in India at Select CityWalk, New Delhi. The boutique will feature a three-sided storefront with larger-than-life visuals photographed by François Nars.

The store features modern amenities with a sleek design conceived by founder and creative director François Nars and Fabien Baron of Baron & Baron.